Personally I think that when it snows, a certain magic fills the air. It gives me happiness, makes me feel joy. Even though it's cold, there's a softness to each flake and it covers your world in a beautiful blanket of white that gives winter the sort of magic that the beautiful season deserves... Not to mention, on a less cheesy note, it's great for sculpting things if you know how, and snowball fights and sledding and snowboarding are all really fun things that make it worthwhile.
Not to mention when I'm out in the snow, things seem so quiet and pieceful, like the world is at rest... And technically, it is. All of the plants are dormant 'till Spring, and even though it seems lonely, it's actually not... Instead, it's peaceful and it holds all the beauty in the world.
Snow is one of my favorite weather conditions, right next to rain. :3
I can't help it, I'm an artist, so I can't look past the beauty that Nature lays in front of us~.